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Richard Vyse 01-13-2010 10:46 AM

Pro-Car Brochure...My Criterion
I heard rumors M&M was in such a rush to get the Criterion brochure out to the dealers they used the 73 prototype but doctored it up to look like a 74. Now, I just received a 74 Criterion brochure and matched the pictures from it to the ones on the M&M Chapter website featuring the 73 prototype. Have to say, the 74 is not the 73.

John ED Renstrom 01-13-2010 12:14 PM

goes to show don't believe everything you hear in the parking lot over cigars and beer.

Todd Merrifield 01-13-2010 04:33 PM

How can you tell? The 74 in the brochure sure looks like it could be the 73. The only difference I can see is the grille/bumper/headlights, which look rather obviously edited on the brochure, especially the far left headlight. Everything else looks the same to me.

Steve Lichtman 01-13-2010 04:38 PM

I gotta say, given the fact that the '73 (below) and the one in the ad for '74 had the same colors, same side lights, same single beacon, same red spotlights, same whitewalls, etc. etc., it seems quite possible to me that the photo for the brochure is the '73 prototype with a '74 front end airbrushed in. True, they could have built one just like it in early '74, but.... This is how things work in advertising.

John ED Renstrom 01-13-2010 04:58 PM

nope look again the quarters are different. a lot of difference between the 3 and 4 body. not a lot between to 4 5 or 6 though. the head light housing and the grill park lights would all interchange on them. you could put the whole
4 5 & 6 clip on the 73 as it still has the big front bumper. but the back side is different all together. the flier may be a photo of a artist rendition of a 74 but it's not a 73 car made to look in front like a 74

John ED Renstrom 01-13-2010 05:01 PM

1 Attachment(s)
I think I have a clear shot of the flier. then again maybe it's not much better.

Tony Karsnia 01-13-2010 05:51 PM

Take a look inside...
Open the brochure and look at the large, driver's side view of the Criterion inside. Take a close look through the windshield at the dashboard. You will see the contours of the 1973 dash, along with the tip of the gearshift lever, which stands nearly straight up in 1973.

Cary Livingston 01-13-2010 06:16 PM

This was the ultra rare 1st 74 Criterion built that was used for the brochure (not really). I just wanted to post this so Richard could cry in his Fruit Loops over breakfast for the next 2 weeks. :yum:
The car is LONG gone.....NO I dont have any parts from it ( I sold them all years ago), NO I dont know where the parts are today....The happiest memory I have of this car was making my driver drive it home for me and hearing him cuss my name all the way because he got showered with 300 lbs of rust falling out of the headliner and interior windshield trim (which fell off too).
This pic was taken the morning the car went to the crusher.


Cary Livingston 01-13-2010 06:21 PM

While we are on the Criterionoligist kick...Tony K....didya see this one a few weeks ago? Note the lack of roof or side lights. Just loading lights.

Richard Vyse 01-13-2010 07:04 PM

WHAM, BAM, POW!!! Holy Criterion Batman (Cary) that is some awesome picture. Thanks for the post.
When studying the pictures from the M&M Chapter on the 73 Criterion and the pictures from my 74 Criterion brochure, the inside shot are not the same. For instance, the seat patterns in the rear do not match, equipment mounted in the attendants area is differnet.
Pretty sure the brochure for the 74 is a 74. :D

Scanner does not work so no go on me posting pictures from the brochure but may try it later this week.

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